About
Hooked on Fly Fishing
A growing library of practical fly fishing knowledge from someone who has been at it for decades.
About the Site
Hooked on Fly Fishing exists for one reason: to help fly fishers get better. Whether you're picking up a fly rod for the first time or planning your next backcountry trip, you'll find honest gear reviews, technique deep-dives, destination guides, and the entomology and fish behavior that tie it all together.
No sponsored fluff. No SEO filler. Every article is written from time on the water, mistakes made, fish caught, and lessons hard-earned.
About Richard
Richard French is a retired C-suite technology executive, competitive GT race car driver, and lifelong fly fisherman. He's spent decades chasing trout, steelhead, salmon, and saltwater species across North America and beyond.
Twenty years in technology leadership taught him how to break complex systems into clear, actionable steps. Two decades of competitive racing taught him that the difference between good and great is in the details. And a lifetime on the water taught him that fly fishing rewards exactly the same kind of attention.
This site is where all of that comes together — clear, detailed, gear-and-technique writing for people who care about getting it right.
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What You'll Find Here
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