Legal

Privacy Policy

Last updated: April 9, 2026

Who We Are

This website is hookedonfly.fishing, operated by Indie Pen Press LLC. The site publishes fly fishing articles, gear reviews, technique guides, and destination content authored by Richard French. If you have questions about this policy, you can reach us through our contact page.

What Data We Collect and Why

Contact Form

When you submit a message through our contact form, we collect the information you provide: your name, email address, subject, and message. If you opt in to the newsletter checkbox, your email address is also added to our mailing list. We use this data to respond to your inquiry and, with your consent, to send periodic updates.

Newsletter

When you subscribe to the newsletter, we collect your email address (and any other information you choose to provide). Subscriber data is managed by MailerLite, our email service provider. We use it to send you fly fishing articles, gear reviews, and site updates. You can unsubscribe at any time using the link in any email.

Analytics

We use privacy-respecting analytics to understand how visitors use the site — which articles are read, which categories are popular, and how people arrive. This may include Google Analytics or a comparable platform such as SiteScope. Analytics data is aggregated and is not used to identify individual visitors. We do not load analytics scripts until you have had the opportunity to accept or decline.

Server Logs

Our hosting provider may automatically collect standard server log data, including your IP address, browser type, referring page, and the pages you visit. This data is used for security, performance monitoring, and troubleshooting. It is not combined with other data to identify individuals.

Cookies

We use a small number of cookies to make the site work and to support optional analytics. Strictly necessary cookies (including any consent preference) are always set. Analytics cookies are only set if you have consented. Embedded content from third parties (for example MailerLite forms) may set their own cookies; refer to their privacy policies for details.

Who We Share Your Data With

We do not sell your personal data. Data may be shared only with the service providers required to operate the site:

How Long We Retain Your Data

Contact form submissions are retained for as long as needed to respond and no longer than 2 years. Newsletter subscriber data is retained until you unsubscribe. Analytics data follows the default retention settings of each platform (typically 14 months). Server logs follow the hosting provider's policy, typically no longer than 90 days.

Your Rights Over Your Data

Depending on your jurisdiction, you may have the right to:

To exercise any of these rights, please contact us.

Where Your Data Is Sent

Your data may be processed in the United States and other countries where our service providers operate. By using this site, you acknowledge that your data may be transferred to and processed in jurisdictions outside your own. Our service providers are contractually required to protect your data in accordance with applicable law.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised "last updated" date. Continued use of the site after changes are posted constitutes acceptance of the updated policy.